May 2012. Redesign of the logo for The Nordic House. A redesigned logo for The Nordic House by Baddydesign has now been launched. Followed by a new corporate identity that will soon be posted. The client wanted to hold on to the original archetype, which is an Alvar Alto's scetch from one of the house's windows. The latter image shows the logo before and after the redesign.
April 2012. Baddydesign in Rio. I went and visited the amazing city of Rio de Janeiro, the scenery of the city at sunset is something beyond. It is sensational and inspiring and the energy of the city is unique.
March 2012. Project: Illustration of the day: Self iniciated project. In order to start drawing again I have started to post one illustration a day on facebook. This is one of the drawings I've posted. I will later put a selection of the illustrations under Work.
February 24th 2012: The tv spot Angels wins the Icelandic Advertising awards "Lúðurinn" in the Public Awareness category. Idea and concept: Bjarney Hinriksdóttir (myself) for Hvíta húsið advertising agency, with a beautiful excecution by the film production company Truenorth. See here on Youtube: http://www.youtube.com/watch?v=2wr6yTXw74A
February 2012: Launch of website www.menningarfani.is, designed by Baddydesign. Menningarfáni means Culture flag, and is a recognition given to schools and other educational institutes for outstanding work with Children's culture in Reykjavík.
January 2012: Greetings from Iceland Baddydesign is located in Iceland until the end of January, where it just keep snowing...
January 2012: Logo for The Architecture of Loss, a combined production and performances of a modern dance piece of which Stephen Petronio, New York, is choreographing a 30 minutes dance performance, Valgeir Sigursson & Nico Muhly aka Bedroom Community are composers for the music, and Guðrun & Guðrun, Faroese Fashion Lable, are designing the costumes. The project is in process. More under Work next month...
December 2011: Nordic Graphic Designers The book from the Swedish publisher Arvinius, featuring Baddydesign, is finally out! I'm very happy to have my name there among some nordic giants in the design business. Thanks.
December 2011: Launch of Sonja Shahan's website. Designed by Baddydesign. Web- development by Peter Bauer. Sonja Shahan is a freelance copywriter based in Barcelona. Check out the website: http://www.sonjashahan.com/
December 2011: Unicef's Red-nose day. Baddydesign is collaborating again with her friends at Unicef on this years Red-nose day campaign. Please visit http://unicef.is/ and be sure not to miss the tv show on the 9th of december!
November 2011: Baddydesign in Marocco I wanted to share with you this picture I took in Marocco, in the Sahara desert at sunrise 16th of November. It is my favorite.
November 2011: Björk and Birkir's house is ready. The gift-box for the Icelandic birch beverages Björk and Birkir was presented today in Iceland as a Design-for-export. The gift-boxes and design on bottles are designed by Baddydesign.
November 2011: Kaffitár's Christmas-campaign kicks off! A Christmas-campaign for the Icelandic coffee-giant Kaffitár. The slogan for the campaign reads Essential at Christmas, designed by Baddydesign, more soon ... under work.
October 2011: Baddydesign goes to Paris! Inspirational trip to this amazingly beautiful city, where everything looks like a set in a movie.
September 2011: NFB – Nordic Fashion Biennale kicks off in Seattle! At an event in Bellevue Square, Seattle, the Eastside was treated to an exclusive preview of the excitement and creative energies that have been unleashed at the Nordic Fashion Biennale 2011. NFB 2011 identity is designed by Baddydesign and the fashion event starts on the 30th of September, in Seattle. Pictures of the whole identity, including program, invites, posters, bags and tshirts, will be published soon.
August 2011: Björk and Birkir are ready to party! The liqueur Björk and snaps Birkir are delicious new inventions made from Icelandic birch, by Foss distillery. Foss distillery is a new Icelandic distillery specializing in the production of liqueurs and snaps from Icelandic ingredients. Ólafur Örn Ólafsson, Dill restaurant's manager is one of the founders, but he, along with Gunnar Karl Gíslason, Dill's head cheaf, has developed the drinks over the past year. Foss distillery's website will be launched on the 23rd of August and very soon there will be a giftbox available with the two drinks. Packaging design, website and logo design made by Baddydesign. More photos under Work ...
July 2011: Launch of Reviva Capital's new website. Designed by Baddydesign, Web development: Sindri. http://www.revivacapital.com/
June 2011: Premiere of tv spot Angels, for the Icelandic Road Traffic Directorate. This is a public awareness tv comercial for safe driving. Idea and concept: Bjarney Hinriksdóttir (myself) for Hvíta húsið advertising agency, with a beautiful excecution by the film production company Truenorth.
Ps. By clicking on the image you will be directed to the website of Hvíta húsið.
May 9th, 2011 BIG NEWS!: Baddydesign is expanding! Baddydesign is moving out of the kitchen in Barcelona and into an actual office space! I just rented an incredible space together with few friends, in the center of Barcelona. We named the studio D1 - multicreative space, and it will host different creative and artistic disciplines, such as graphic design (myself), 3d animation, videoprojection, photography and a kung fu school. The place is very raw at the moment and needs a facelift (and furnitures;-). The month of May we will be used for this so that in June we will be up and running. We have decided to throw a party to raise some money for paint etc., see flyer below, designed by Baddydesign.
Stay tuned for news of visual identity project D1!
April 15th, 2011: Last months have been busy. Updates on new projects and more to come ... See under Work!
April 2011: Baddydesign is having very good and busy two weeks in Iceland. Creativity is blowing in all directions in Reykjavík. Back in Barcelona at the 14th. A big update on Work coming up in the next few days.
March 18th, 2011: Baddydesign buys tickets to Offf Barcelona 2011 and encourages fellow designers/artists to do the same. Offf is a major art festival with over 70 conferences; performances; exhibitions; screenings of animation (motion graphics, microfilms, title sequences); interactive installations; collectives and artists market fair; social / networking chill-out areas; inspiring parties; and much more... http://www.offf.ws/2011/?page_id=11
February 2011: Having some collage fun
January 2011: Baddydesign wishes everybody all the best in the year 2011 and hopes to continue contributing on making the world a prettier place. Baddydesign is located in Iceland untill the end of January and will then return to its office in Barcelona.
December 2010: These are the books with bookcovers made by Baddydesign, out for this christmas season in Iceland. See them all under Work
December 3rd, 2010: Uncicef's RED NOSE DAY in Iceland. Icelandic comics help to raise money for children in need and red noses are for sale in stores already. Baddydesign is currently working together with Unicef on the advertising campaign. See more about the campaign under Work.
November 2010: Baddydesign is heading North on the 11th and will be working on some projects in Iceland untill the end of November. If lucky, will see some Northern lights. If very lucky will see some B-shaped Northern lights.
October 4th, 2010: Opening of Space & Poetry, an asian and nordic poetry festival in the Nordic House, Reykjavík. Identity designed by Baddydesign. See the whole identity under Work.
October 2010: In the beginning of October, Baddydesign moved its headquarters to Ibiza for five days and had to hire a personal assistant because of much work. The office had a balcony with an incredible view as Ibiza is an amazingly beautiful island.
September 2010: Baddydesign is back in Barcelona, ready to take on new and exciting projects.
July 2010: Baddydesign needs fresh air and moves its headquarters to Iceland for the month of august. Baddydesign hopes to be inspired by Iceland.
June 2010: Pick-a-card! Baddydesign business cards are ready.
April 7th 2010: Paladar Vinoteca opens in BCN. Identity designed by Baddydesign. http://www.paladarvinoteca.com/
March 28th 2010: Baddydesign presents its new logo:
March 2010: Baddydesign is honoured to have been invited to participate in the book Nordic Graphic designers, that will be published in october 2010 by swedish publishing house Arvinius http://www.arvinius.se/kommadetitlar09.html
January 2010: Baddydesign has moved its headquarters to the vibrant quarter of Born, right in the heart of the old city Barcelona - but more importantly, close to the beach.
Vatnsmýri Festival – Idenity design Design of posters, ads, banners and invitations for The Nordic House in Reykjavík for the family event "Vatnsmýrarhátíð 2012".
Illustrations for fun – self-initiated project
CD cover design – Byzantine Silhouette Design on Eco-wallet, cd and brochure for the band Byzantine silhouette, New Road. They play Balkan music and the design is inspired by traditional bulgarian and Turkish pattern.
Logo design Menningarfáni Reykjavíkurborgar A logo for the city of Reykjavík, The Culture Flag, a recognition given to schools and other educational institutes for outstanding work with Children's culture in Reykjavík. The logo was inspired by the official logo of Reykjavík city.
Poster design "Písa keik" An A1 poster designed for the city of Reykjavík to promote a competition for teenagers, including creative videos, music, photographs etc., that serves as an excercise for the brain for the international PISA exams.
Indentity for The Architecture of Loss, a combined production and performances of a modern dance piece, premiered in New York in march 2012. The project is still in process, but here is the logo and the online invitation:
Poster, flyer and ads for Múlinn Jazzfestival 2012 A jazzfestival/club that takes place two times a year in Reykjavík, Iceland, in the spring and in the fall.
Visual identity for Nordic Fashion Biennale 2011 Seattle Designed by Baddydesign. Identity included posters, program, banners, invitations, bags, adverts and more. This time the event was held in Nordic Heritage museum in Seattle. It was a real pleasure to work on this assignment together with the people of the museum in Seattle, the Nordic house in Iceland and the exhibition's curator. http://www.nordicfashionbiennale.com/nfb
Kaffitár's Christmas Campaign by Baddydesign With headlines reading "Merry Coffee-Christmas" and "Essential at Christmas", here is a small preview of this year's christmas campaign for Kaffitar. Kaffitár is an Icelandic roasterie and also owns eight coffee stores-espresso bars or cafés. Kaffitár serves, in my opinion, the best coffee in Iceland. The campaign included posters, flyers, POS material, adverts, packaging, web-banners and more. http://kaffitar.is/
Poster for Tommy Emmanuel's concert in Iceland The Australian guitarist Tommy Emmanual is considered one of the best guitar players in the world. He will be playing in Iceland in January. Poster, flyer and adverts designed by Baddydesign.
Logo/identity for Den Glade Barber - A barbershop in Århus, Denmark An identity inspired by the traditional barber's striped pole colors; red, blue and white.
Packaging/logo/web-design for Foss distillery: Design for bottles of Björk and Birkir, Icelandic liqueur and snaps, made of Icelandic birch. The idea was to cut the birch-leaf from the front sticker and "put it" on the front of the little brochure that hang on the bottle's neck. This way you can also see more of the tree-branch that's inside the bottle. I also designed the distillery's logo and website.
Design of Reviva Capital's new website, launched in July 2011.http://www.revivacapital.com/
Corporate Identity for Sonja Shahan Communications. Sonja Shahan is a freelance copywriter based in Barcelona. She offers a wide range of services within the field of communication, both in Spanish and English. www.sonjashahan.com
Below is my design website and business cards.
Festival in Vatnsmýrin, Nordic house. A look for a family event at the Nordic house to celebrate the beginning of the house's summer program. The flowers are an imitation of the giant flowers made in wood that are standing outside the Nordic house. The project included posters, outdoor banner, invitation and newspaper ads.
Onetwo branding project. Onetwo's core businesses are communication consultancy, communication strategy and design. The brand had to have a flexible structure, be playful and corporate at the same time. The main idea behind the logo is that pieces are coming together. That concept is both inspired by the personal background of the company and also the company's businesses. Triangles form the number 1 and 2 in an abstract way, that some can see right away and some can not. It is a four color logo and the brand's color palette is vast. Its subbrands each has its own colored triangle. Its is also well applicable in patterns. The brands slogan is Dare to be nothing but authentic, and that explain the use of the photography. Onetwo's founder Sjaak Zoon is very much into photography and has taken a lot of interesting and authentic pictures of everyday life, that play a big part in the brand's identity. We ended up choosing 3 design variation for the identity, all faithful to the brand and could also be mixed together.
The website is under construction but will look something like this. The triangles will be interactive with rotating images.
"Reading horses" in the Nordic house. The word in icelandic for a person that reads a lot is Lestrahestur, or a Reading horse. I use reading horses in this design for an event in the Nordic house, starting in april 2011, where scandinavian authors come and read from their books. Illustration and design made by Baddydesign.
The milestone project: "Stjórnlög unga fólksins" is a collaboration between Unicef, the City of Reykjavík and Childrens' agent and is set up to educate young people about the Icelandic governance system. Design of webpage and illustrations made by Baddydesign. Web developer: Kosmos&Kaos, video-drawings: Mjallhvít. www.stjornlogungafolksins.is
Unicef's Global parents 2011: Design of brochures, postcards, envelopes and more to send to and give thanks to those people that became Global parents this year.
Identity design for Nordic Fashion Biennale 2011: This will be the look of this year's Nordic Fashion Biennale (NFB), held in Seattle in september 2011. The pattern inside the ravens are from images made entirely out of hair by artist Hrafnhildur Arnardóttir, who is also the curator of the event this year. Client: Nordic House Reykjavík. More items to come ...
Outdoor sign for the Nordic house, Reykjavík: A sign by the Nordic house that highlights the library and the restaurant. February 2011.
Bookcovers december 2010 Aþena: Published by Bjartur, illustration: Hector Acosta, Stelpur: Published by Veröld. Hákon, Runukrossar and Hrafnaspark: Published by Ormstunga, illustration for Hrafnaspark is made by Hector Acosta.
Identity for Space & Poetry 2010 in the Nordic House, Reykjavík: An Asian/Nordic poetry festival. The design included posters, invitation, program, bookmarks, banners and ads. The flowers are chinese orchid and the Icelandic national flower Holtasóley (Dryas octopetala) and they represent the flow of words from both worlds.
Unicef's Red Nose Day Campaign 2010: Creation of concept together with Unicef, layout of the campaign and design of new Red Nose Day logo.
Icelandic comics interpret Icelandic sayings about noses that would translate to: "Lets stick our noses together", "Don't let rain go up your nose", "Give a big nose", "Keep your mouth beneath your nose" and "Sing with your own nose".
Logo for China – Iceland Cultural fund This cultural fund was contributed in order to build a communication platform for poets from Asia and Nordic countries.
Baddydesign letterhead The B in the top of the letter is cut out to be used as a heart on the pink back-side, forming the phrase Love for design.
Poster for Acoustic Airwaves at the Nordic House A Poster, flyers and an ad were made for this off venue program in The Nordic House.
Salurinn 2010–2011 Concept and design of this concert-year in Salurinn. The concept in the pictures was "backstage" and the headline says: "Prepare for good moments". Photographer: Bjarni Grímsson.
Brochure for Dill Restaurant, Reykjavík A sixteen pages brochure I designed for Dill Restaurant which, by the way, serves the best food in Iceland.
Reviva Capital Corporate Identity for the company Reviva Capital, a provider of restructuring advisory and workout management for distressed asset portfolios.
Children's cultural festival in Reykjavík 2010 Identity design that included logo, advertising, posters, festival program and more. The logo was inspired by a little girl's drawing.
Paladar Vinoteca, Barcelona This is my first spanish design project, a logo and corporate identity for a beautiful winestore/art gallery in the center of Barcelona.
GoRed Campaign 2010 Design of the image for the Icelandic heart association, for this year GoRed campaign, an organization that encourages awareness of the issue of women and heart disease. The idea is to get women to wear red on the GoRed day to show their support of the cause.
My award-winning tv-spot, Slow down, made for the Road Traffic Directorate in Iceland. Director: Guðjón Jónsson. Click on the link below to see the spot.
Red Cross Volunteers campaign 2009 The Red Cross in Iceland was looking for volunteers. The headline could be translate as: "Are you ready when the call comes?" Creative director: Otto Tynes, Art direction: Baddydesign, Photograpy: Bjarni Gríms. Tshirts were also made in the same Super-hero theme.
NFB 2009 An identity designed for The Nordic House Reykjavík, for a fashion event that included fashion and jewelry designers from Iceland, Faroe Islands and Greenland.
101 Tokyo, Nordic House Reykjavík An identity design for the Japanese exhibition in The Nordic House, june 2009. The design included program, banner-ups, invitations, postcards, website, ads, outdoor signs and more.
Irish culture festival An identity designed for the town of Kópavogur in october 2009 for a week long irish festival, including dancers, musicians and other artists from Ireland.
Höngum saman í sumar (Lets hang out together) campaign An effective outdoor campaign for the group Saman, a group which goal is to strengthen the relationship between parents and children as a part of prevention plan against drug and alcohol abuse. The suns were hunged everywhere in the center of Reykjavík and on their back were a list of activities that children and parents can do together.
My book covers Designing a book cover is one of my favorite things. Here are few examples of my book cover designs from 2006-2009.
Logos, business cards and more Few examples of logo designs for various clients.
Hello, I am Baddy and I am from Iceland. Currently I live in Barcelona where I work as a freelance graphic designer. I am passionate about graphic design and creating pretty things. Key areas of experience include: creative direction, art direction, advertising campaigns in every media, marketing, branding, corporate identity design, book-covers, cd-covers, packaging, editorial design, illustrations, direct mails, posters, outdoor-advertising, amongst others.
Education:
February 2010–july 2010: Elisava design school, Barcelona, postgraduate course in Branding/Corporate identity.
1996-1999: Istituto Superiore di Comunicazione, Milan, Italy, graduate diploma in graphic design and illustration.
1995-1996: Iceland Academy of the Arts, preparation year, mixed techniques.
Work:
2010- : My own boss at Baddydesign.
2002-2009: Art director at the advertising agency Hvíta húsið, Iceland.
2000-2002: Graphic designer at design-studio Aekon, Milan, Italy.
1999-2000: Graphic designer at advertising agency/design-studio Quei due, Milan, Italy.
Awards:
2012: The Icelandic Graphic Design Award “Fít” for packaging project Björk and Birkir.
2012: The Icelandic advertising award “Lúðurinn” for TV spot “Angels” for Hvíta húsið advertising agency.
2007: The Icelandic bookcover-design award for Sendiherrann. Gold .
2007: The Icelandic graphic design award FIT for bookcover Sendiherrann. Silver.
2006: The Icelandic bookcover-design award for Rokland. Bronze.
2005: Eurobest Gold award for TV ad “Victims“, a campaign against speed-driving.
2005: New York Festival bronze award for TV ad “ Victims“.
2005: The Icelandic advertising award “Lúðurinn” for TV ad “Victims” among People’s choice award for Best ad of the year.
2005: Short list nomination at Cannes Lion, for TV ad “Victims”.
2004: The Icelandic advertising award “Lúðurinn” for TV ad “Saved in memory”, against rape.
C/Padilla 196, principal 2
08013 Barcelona, Spain
baddy@baddydesign.com
Tel.: +34 637149092
Tel. Iceland: +354 825 2417
www.baddydesign.com
